Polaris to Expand "MVP" Maximum Velocity Program

Posted by re-cycle us news blogger at 5/28/2009 4:22 AM
Categories: reader stories, Industry News
Polaris says it plans to expand its pilot Maximum Velocity Program (MVP) to more dealers in 2009. Introduced last year to 175 select dealers in an effort to improve Polaris’ relations with its retailers, MVP emphasizes retail sales rather than wholesale fulfillment.

Dealers using MVP place orders twice a month versus the previous twice a year – a shorter order cycle Polaris says allow the OEM to respond quickly to market changes and trends while allowing retailers to achieve profitability with much lower levels of inventory.

“Our MVP test with our dealer network, which is essentially a new way to do business in powersports, continues to perform to our expectations,” says Bennett Morgan, president and COO, Polaris Industries.

To quickly adapt to swings in demand and accommodate a faster product turnaround, Polaris reduced supplier lead time on components, and produces mixed models on the assembly line thanks to its flexible manufacturing capability – the design of vehicles with common platforms and processes that makes it easier to alter assembly schedules.

Polaris targeted the MVP program to retailers in areas where the OEM has had a lesser impact. Dealers in the New England area were the first to be tapped.

“This was a thing that was developed between the corporation and dealer council,” says David Burgess, principal of Full Throttle Motorsports, Inc. in Lansing, Mich.

- Submitted by Guido Ebert
 

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