Allstate Survey: Cycles More Important Than TV
Motorcyclists are twice as likely to give up their television sets before their motorcycles, according to the recent results of a consumer study commissioned by Allstate Insurance Company.
Allstate teamed with MarketTools ZoomPanel to deploy the online survey of 500 male bikers age 18 or older with a household income of $50,000 or more to stay current about changing demographics and interests of those who ride motorcycles.
"It's important to constantly update our understanding of who's out there riding and what's important to them,” says Jeff Deigl, assistant vice president, specialty product lines for Allstate.
Allstate's study found that seven in 10 bikers ride at least once a week, including almost 45 percent of the participants who ride several times a week.
Participants had the opportunity to identify their "biker classification" as a “Sports Bike Enthusiast,” “Stressed Out Executive,” “Hardcore Biker” or “Weekend Warrior” – which led the field with a 31 percent response rate. The majority of the participants who could not identify their classification labeled themselves as “Baby Boomer Riders.”
Among the riders surveyed, Harley-Davidson drew the highest number of clicks when participants named which makes of motorcycles fill their garages. Thirty-five percent of participants own at least one Harley and spent an average of $20,600 for the bike. An additional $2,250, on average, is spent for accessories. Honda emerged as the runner-up with 30 percent of participants owning at least one.
So, bikers are loyal to their passion, but why? Provided a long list of reasons to ride, bikers rallied around the idea of "riding is more fun" as their most common answer with 78 percent agreeing. "The feeling of freedom", "the way it makes them feel" and "to relieve stress" also produced high results - all reaching more than 300 clicks. In a nod to rising gas prices, 63 percent of respondents named "the fuel economy" as a top reason why they ride.
One in five bikers belongs to a riding club, and more than half of participants attend rallies, including one of the most well-known rallies - the Sturgis Motorcycle Rally, which topped the attendance list, and the Daytona Beach, Fla. rallies (Bike Week and Biketoberfest).
Even more riders participate in charity rides, including a "Ride for Life" event - typically to support a cure for a disease or other common cause. Two-thirds of bikers ride to work, taking advantage of the parking incentive motorcycles present.
Although the majority of “Hardcore Bikers” said they would be more willing to give up their spouse or significant other rather than their motorcycle, half of all surveyed participants ride with their spouse or significant other.
Submitted by "- Guido Ebert, Dealernews"
Allstate teamed with MarketTools ZoomPanel to deploy the online survey of 500 male bikers age 18 or older with a household income of $50,000 or more to stay current about changing demographics and interests of those who ride motorcycles.
"It's important to constantly update our understanding of who's out there riding and what's important to them,” says Jeff Deigl, assistant vice president, specialty product lines for Allstate.
Allstate's study found that seven in 10 bikers ride at least once a week, including almost 45 percent of the participants who ride several times a week.
Participants had the opportunity to identify their "biker classification" as a “Sports Bike Enthusiast,” “Stressed Out Executive,” “Hardcore Biker” or “Weekend Warrior” – which led the field with a 31 percent response rate. The majority of the participants who could not identify their classification labeled themselves as “Baby Boomer Riders.”
Among the riders surveyed, Harley-Davidson drew the highest number of clicks when participants named which makes of motorcycles fill their garages. Thirty-five percent of participants own at least one Harley and spent an average of $20,600 for the bike. An additional $2,250, on average, is spent for accessories. Honda emerged as the runner-up with 30 percent of participants owning at least one.
So, bikers are loyal to their passion, but why? Provided a long list of reasons to ride, bikers rallied around the idea of "riding is more fun" as their most common answer with 78 percent agreeing. "The feeling of freedom", "the way it makes them feel" and "to relieve stress" also produced high results - all reaching more than 300 clicks. In a nod to rising gas prices, 63 percent of respondents named "the fuel economy" as a top reason why they ride.
One in five bikers belongs to a riding club, and more than half of participants attend rallies, including one of the most well-known rallies - the Sturgis Motorcycle Rally, which topped the attendance list, and the Daytona Beach, Fla. rallies (Bike Week and Biketoberfest).
Even more riders participate in charity rides, including a "Ride for Life" event - typically to support a cure for a disease or other common cause. Two-thirds of bikers ride to work, taking advantage of the parking incentive motorcycles present.
Although the majority of “Hardcore Bikers” said they would be more willing to give up their spouse or significant other rather than their motorcycle, half of all surveyed participants ride with their spouse or significant other.
Submitted by "- Guido Ebert, Dealernews"
Comments