"It's the chopper you would build for yourself—if you had a factory instead of a garage. Introducing the Fury, a machine that radiates attitude and delivers a total riding experience approaching the outer limits of motorcycling. Welcome to the wild side—of Honda.
 With hand-built appearances radical enough to turn every head and catch every eye, only the Fury dares to open the door to the most extreme level of custom looks. But once you're rolling, the Fury experience is all about that special bond between rider and machine: the unmistakable big V-twin pulse, the characteristic Vee engine note and the no-nonsense riding stance bring you back to the core elements of riding.
 Destined to become a milestone machine, the Fury captures the pure, undiluted chopper essence, places it within easy reach of nearly every rider and then backs it up with the same quality and reliability built into every Honda. It's a radical concept in a unique package, a combination never before offered—until today."